Indian Poultry Industry - making a mark on the global map

 

India's growing population, increasing urbanization, and changing dietary patterns have led to a surge in demand for poultry products. Poultry meat and eggs are affordable sources of animal protein, making them popular choices among consumers. The domestic market's growth potential has attracted investment and expansion in the poultry industry.

While the demand increased, the industry has also evolved substantially over the past few decades. The growth in Indian animal husbandry industry has on an average been 7-8% over the past few years.  This has also fueled the growth in Indian feed sector.  Here are some key factors driving this growth and highlighting the industry's potential:

Rising awareness of balanced nutrition: Poultry farmers are becoming more aware of the importance of balanced nutrition for optimal growth, health, and productivity of their flocks. They understand that high-quality feed is essential to meet the specific nutritional requirements of poultry at different stages of growth. This has led to increased demand for scientifically formulated feed.

Technological advancements: The Indian poultry feed industry is adopting advanced manufacturing technologies and processes. Automated feed mills, computerized feed formulation software, and quality control systems are being implemented to ensure consistent feed quality and production efficiency. These technological advancements are improving the overall competitiveness and productivity of the industry.

Innovations like NutriOpt On-site Adviser (NOA), which are able to assess the nutrient quality of ingredients on farm have proved to be important in decision making for the owners while also been instrumental in precision feeding programmes of farmers and integrators.

Growing focus on feed quality and safety: With the increasing emphasis on food safety and consumer health, the Indian poultry feed industry is placing greater importance on feed quality and safety standards. Feed manufacturers are implementing quality control measures, following Good Manufacturing Practices (GMP), and obtaining certifications like the ISO 22000 to ensure the production of safe and nutritious feed.

Mycomaster is one such instrument based on lateral flow technology that allows rapid testing for 6 different mycotoxins in a period of less than 30 minutes. NutriOpt Mycotoxin Database can further help feed millers and integrators by providing recommendations for their mycotoxin challenges.

However, it's important to note that challenges exist, including fluctuating raw material prices, maintaining feed quality consistency, and addressing environmental sustainability concerns. Nevertheless, with continuous investments in research and development, modern manufacturing practices, and adherence to quality standards, the Indian poultry feed industry is poised for sustained growth and plays a crucial role in supporting the development of the overall poultry sector in the country.

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